01 · Overview
Ordering a custom shirt involves several small decisions. Terms such as Mandarin collar or hidden placket are clear to a tailor, but a shopper may still want to see the finished combination.
The product page leads into a 3D studio where the shopper can make those choices and review the shirt before adding it to the cart.
02 · The problem
A list of labels and swatches asks the shopper to imagine the final shirt. That becomes harder when the collar, placket, buttons and fabric all change the same garment.
03 · The solution
The studio groups related choices and applies each supported selection to the 3D model. On mobile, the controls open in a narrow side panel, leaving enough of the shirt visible to check the change.